Our Sustainable Brand Value program allows us to analyze sustainability management and communication efforts and their relationship with the perception of a fundamental group among stakeholders: consumers.
Studies show the correlation between investment in Social Responsibility and Sustainability policies and the results of the Bottom Line . For this relationship to become effective, it is essential to understand to what extent the short and long-term socially responsible actions of our organization are valued, as well as the efficiency in brand positioning through current communication policies and practices.
The growing interest of consumers to choose brands and products aligned with their social and environmental values generates not only the challenge for best practices within the organization, but also a greater sophistication in the segmentation of communication messages and greater robustness to transform those messages into the construction of an adequate identity, attracting the desired audience and finally increasing the positioning and value of the brand.
