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<\/a><\/figure><\/div>\n\n\n\nYvon Chouinard pate\u00f3 el tablero. El 8×8 de las casillas ya no represent\u00f3 un terreno f\u00e9rtil para su pensamiento, para su forma de jugar, para su esquema de relacionar los negocios con el planeta tierra. Para salvar el planeta tierra.<\/p>\n\n\n\n
Y decidi\u00f3 entonces no vender Patagonia, no hacerla p\u00fablica ni convertirla en propiedad de empleados, sino transferir la propiedad a un fideicomiso, Patagonia Purpose Trust, y a una organizaci\u00f3n sin fines de lucro, Holdfast Collective, con el \u00fanico fin de que toda la plata que no se reinvierta en la compa\u00f1\u00eda est\u00e9 destinada a luchar contra la crisis clim\u00e1tica y ecol\u00f3gica.<\/p>\n\n\n\n
Patagonia seguir\u00e1 siendo un negocio con fines de lucro y una corporaci\u00f3n de beneficios, pero a partir de ahora, en su nueva organizaci\u00f3n, m\u00e1s que nunca reafirma su compromiso expresado en su misi\u00f3n: \u201cEstamos en este negocio para salvar nuestro hogar, el planeta Tierra\u201d.<\/p>\n\n\n\n
Disruptivo, como de costumbre para un hombre que nunca quiso ser empresario a\u00fan habiendo conformado una empresa altamente exitosa. Predecible para una compa\u00f1\u00eda que invita a no consumir si no hay necesidad. Pero sobre todo inspiracional. La familia Chouinard -Yvon, su esposa Malinda, y sus dos hijos, Fletcher y Claire- han demostrado que el sentido de responsabilidad de un negocio es un tema serio. Tan serio que requiere reinventar reglas y esquemas. Y que por sobre todo, como bien expresa Yvon, sin un medioambiente saludable no hay accionistas, no hay empleados, no hay clientes y no hay negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"
Yvon Chouinard pate\u00f3 el tablero. El 8×8 de las casillas ya no represent\u00f3 un terreno f\u00e9rtil para su pensamiento, para su forma de jugar, para su esquema de relacionar los negocios con el planeta tierra. Para salvar el planeta tierra.<\/p>\n","protected":false},"author":1,"featured_media":3291,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[41],"tags":[98,70,100,35],"class_list":["post-3290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-comunicacion","tag-empresas","tag-medio-ambiente","tag-sustentabilidad"],"yoast_head":"\n
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<\/a><\/figure><\/div>\n\n\n\n