{"id":3131,"date":"2018-07-02T20:44:21","date_gmt":"2018-07-02T20:44:21","guid":{"rendered":"https:\/\/sustentable.digital\/blog\/?p=3131"},"modified":"2022-09-15T20:07:57","modified_gmt":"2022-09-15T20:07:57","slug":"actualizacion-de-politicas-de-google-grants","status":"publish","type":"post","link":"https:\/\/sustentable.digital\/blog\/2018\/07\/actualizacion-de-politicas-de-google-grants\/","title":{"rendered":"Actualizaci\u00f3n de pol\u00edticas de Google Grants"},"content":{"rendered":"<p>Aquellas ONG que gocen del beneficio de 10.000 usd mensuales para invertir en campa\u00f1as de Adwords deber\u00e1n chequear varias condiciones nuevas que entraron en vigencia el pasado 1ro de enero de 2018, y as\u00ed evitar la suspensi\u00f3n de la cuenta.<\/p>\n<p>Con el claro objetivo de evitar la utilizaci\u00f3n de palabras de manera indiscriminada para atraer tr\u00e1fico y desalentar aquellas keywords no relevantes, Google dispuso las siguientes condiciones a cumplir:<\/p>\n<ul>\n<li>\n<h4>No se permiten palabras clave de un solo t\u00e9rmino o gen\u00e9ricas<\/h4>\n<\/li>\n<li>\n<h4>No se permiten palabras clave con nivel de calidad 1 o 2<\/h4>\n<\/li>\n<li>\n<h4>Incluya al menos 2 anuncios por grupo de anuncios y al menos 2 grupos de anuncios por campa\u00f1a<\/h4>\n<\/li>\n<li>\n<h4>Mantenga una tasa de clics mensual (CTR) del 5%<\/h4>\n<\/li>\n<li>\n<h4>Incluya al menos 2 extensiones de v\u00ednculos a sitios<\/h4>\n<\/li>\n<li>\n<h4>Responda la encuesta del programa<\/h4>\n<\/li>\n<li>\n<h4>Debe tener un seguimiento de conversiones v\u00e1lido (cuentas)<\/h4>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>M\u00e1s informaci\u00f3n en:&nbsp;https:\/\/support.google.com\/grants\/answer\/9042207?hl=es-419&amp;ref_topic=3500093<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aquellas ONG que gocen del beneficio de 10.000 usd mensuales para invertir en campa\u00f1as de Adwords deber\u00e1n chequear varias condiciones nuevas que entraron en vigencia el pasado 1ro de enero de 2018, y as\u00ed evitar la suspensi\u00f3n de la cuenta. Con el claro objetivo de evitar la utilizaci\u00f3n de palabras de manera indiscriminada para atraer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3136,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[50,125,51],"tags":[],"class_list":["post-3131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanas","category-google-grants","category-ong"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Actualizaci\u00f3n de pol\u00edticas de Google Grants - Sustentable Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sustentable.digital\/blog\/2018\/07\/actualizacion-de-politicas-de-google-grants\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Actualizaci\u00f3n de pol\u00edticas de Google Grants - Sustentable Digital\" \/>\n<meta property=\"og:description\" content=\"Aquellas ONG que gocen del beneficio de 10.000 usd mensuales para invertir en campa\u00f1as de Adwords deber\u00e1n chequear varias condiciones nuevas que entraron en vigencia el pasado 1ro de enero de 2018, y as\u00ed evitar la suspensi\u00f3n de la cuenta. 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